We are the
Big Tent.

We are the Big Tent.

A movement at the meeting point of generative AI and premium streaming. We work with AI-powered creators — directors using new tools to tell stories that weren’t possible before — and put their work on the biggest screen in the home.

01 / CREATE

We like the word "Fair"

01

Optimism is a default setting.

Every leap in technology has expanded what storytellers can do, and the audiences they can reach. AI is the next leap. We refuse to be cynical about either — and we build for the people who feel the same.

02

Maverick over manicured.

The interesting work happens at the edge. We back creators with a point of view, even when it cuts against the grain. Taste is our compass — not engagement charts, not what the algorithm wants you to make next.

03

Fairness is our Foundation.

Creators are credited, compensated, and consulted on every project. Ownership stays with the creator. Revenue is shared. The contract reads like a partnership because it is one. That’s the deal, not a perk.

04

The living room, not the feed.

We make work for the screen people sit in front of — not the one they scroll past. Connected TV is where attention lasts longer than three seconds, and where premium storytelling still belongs.

• Founder

Colin Petrie-Norris

My journey began as a structural engineer working with underprivileged communities in Cape Town. From there, I transitioned into financial services with Capital One learning about product, data and marketing, splitting my time between Johannesburg and the UK.

At Xumo, I had the privilege of partnering with every major global smart TV platform and content company, ranging from the very small to the industry heavyweights, building both consumer-facing and enterprise-level streaming television solutions. In 2020, Xumo was acquired by Comcast and became the foundation for a multi-billion-dollar joint venture with Charter, cementing its place as a key player in the streaming ecosystem.

I took my first big leap into the tech world when I moved to Washington DC, USA, joining the online advertising startup Advertising.com in Baltimore which was successfully sold to AOL Time Warner in 2005. From there, I moved through London, working across Europe with Advertising.com and Specific Media, before returning to California. Next, I founded Xumo, a pioneer in the FAST (Free-Ad-Supported Television) industry.

• THE FAIRGROUND PROMISE